I am passionate about coaching design professionals. I cherish the one-to-one private space and the reflective capacity it unleashes. Witnessing individuals engage with challenging questions, gain clarity, and build confidence is profoundly rewarding. It’s a journey for them, and equally for me.


My coaching services cater to both strategic design leaders and practitioners in various stages of their career.

Becoming a Better Design Leader

'Better' takes on different meanings for different leaders. For some, it's being more effective in their organisation, for others, it's about supporting their team, and for some, it's strategically planning for scale. Whatever your scenario, you're looking to reassess your current leadership style, challenge the status quo, and evolve into the best leader you can be. I’m here to support you in this journey.

Getting Unstuck in Your Design Career

You might be struggling with misalignment between your values and those of the people around you. Perhaps you're seeking to become a more effective designer in your organisation without losing your essence, or looking for guidance beyond what your manager offers. You're on a quest to find the right next step for your career, seeking a space for growth. I'm here to accompany you on this journey.

Coaching on
the Job

You are dealing with a difficult project or programme and have no one around you to turn to for direction and help. It might involve redesigning a service, building a journey architecture framework, or initiating a customer-centric programme. If you're working on a challenging project and need expert guidance, I'm here to help.

My Approach.

I customise my approach to meet your specific needs, avoiding a one-size-fits-all framework. Our initial session is about understanding your needs, learning style, and the right mix of support and challenge you need. Subsequent sessions are tailored based on these insights.

Creating a safe space for meaningful reflection is crucial. My role is not to provide answers, but to help you discover your own questions and answers. I advocate for small, experimental actions to explore new paths. These ‘prototypes’ are designed for engaging with the world in novel ways. Be ready to fail, learn, and grow.

With over 15 years of experience leading strategic design teams and driving design-driven transformation in large organisations, I bring a wealth of knowledge to our sessions.

For those interested, my approach is grounded in the systems psychodynamic theory, a framework that considers individuals and organisations within larger social and cultural systems.

For those interested, my approach is grounded in the systems psychodynamic theory, a framework that considers individuals and organisations within larger social and cultural systems. This approach helps analyse and explain human behaviour in complex environments. Its key features include:


Recognising the role of unconscious mental processes in the workplace, including hidden motivations and interpersonal dynamics.


Advocating a holistic view of individuals within organisational systems, considering personal, team, and organisational interactions.


Focusing on understanding the roles individuals play within teams and organisations, both formal and informal, and their psychological implications.

Organisational Culture and Dynamics

Examining the influence of organisational culture on individual behaviour, shaped by underlying assumptions, values, and norms.


Promoting reflective practice to gain deeper insights into personal and organisational behaviour, fostering both personal/professional development.


Lorem ipsum is a placeholder text commonly used in the design and printing industry to fill in space temporarily until the actual content is available.

Reflect, challenge yourself, gain clarity, and open up to experimenting

Start your journey.

Join the Mavericks