Design Leader.

I believe in the power of design to change the status quo. Yes, that’s big! 

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Design Leader.

Don’t know what a design leader is? You’re not alone. Despite the recent buzz, it’s a term that remains unfamiliar to many.

Design leaders are individuals who strategically position design within organisations to influence decision-making and drive change. They shape organisational culture and structures, empowering modern companies to thrive within their often complex, ever-evolving, and multi-stakeholder operating environments.

I’ve been immersed in the world of design leadership for more than 15 years. I hold a Ph.D. on the topic from Copenhagen Business School. I’ve led design-driven transformation programs with organisations like Adidas, Gilead Pharma, Gucci, J.P. Morgan Chase, and Xero.

Today, I serve as an independent consultant for organisations seeking to integrate design strategically, and as a design leadership coach for individuals aiming to advance in their design careers.

I love writing and sharing stories. Each week, I publish my reflections in the online journal Design Mavericks. I have also (co-)authored books, academic articles and whitepapers. Explore some of this content below. 


I speak on both big and small international stages about design leadership and organisational change. I enjoy engaging with audiences, provoking thought, and igniting lively discussions. 

Interview at the Service Design Show where I share thoughts on organisational dark matter and service design.

Webinar hosted by TheyDo where I discuss how to organise your journeys for effective decision-making.

Video summary of the research paper customer centric transformation is a journey, not a destination.


Weekly stories and reflections on design-driven organisational change.

Design Mavericks

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